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But who opens a retail store in a place where most people tell you you won't have a chance past September? Or even worse, when the business news reports the amazonian monopoly upending how people shop all across the world? As part of the lucky generation, however, who grew up learning equally on  print and electronic media (or live vs. online), I am making the assumption that our consumer culture and free society is not just about buying and selling. It is also about the experience of such. An experience involving all five senses will always be superior to screen time. No matter how advanced or convenient artificial intelligence becomes.

I had immediately signed up for a Book Selling Course provided through the American Booksellers Association. It is great being a member of the ABA. I had learned about this splendid organization through my avocation as a writer and student of World War II German history.


Obviously it wouldn't be enough to just love books in order to become a successful part of a community. 


But the Book Selling Course was a disappointment. It quickly became evident that hand selling and pricing books is like the Wild West. Then - another disruption. Barnes & Noble was purchased by Elliot Advisors (UK) in June. They had been successful transforming the English bookstore chain, Waterstones. I started to wonder if they would offer Books on the Pond competitive prices and terms - ones that I could pass along to our customers. They did. Sure enough, James Daunt - Elliot Advisors' CEO - wanted to make their new acquisition a wholesaler to indie bookstores. Daunt's new business model would make it easier for me to pass on savings to my customers. - A. Lehmann, 1.21.20r paragraph here.